Atlanta, GA September 5, 2017 – ENGAGEcx (www.engage.cx) a leading provider of Connected Customer Engagement solutions, today announced it has been featured in the Market Guide for Customer Journey Analytics, 2017 report by Gartner, Inc. The Market Guide evaluates CJA applications that deliver business-critical insights to organizations seeking to understand the customer journey and improve customer experiences.
In an increasingly customer-centric, on-demand world, leading brick and mortar brands are looking for ways to analyze customer, guest and fan behaviors across digital touch points and physical venues. Gartner’s Market Guide for Customer Journey Analytics not only validates the market for solutions to these complex problems but also prescribes a process for Brands to follow to ensure needs are appropriately aligned.
“We are proud to be included in Gartner’s Market Guide for Customer Journey Analytics. We believe that our inclusion is a result of our unique focus on brands with physical venues,” says David Trice, ENGAGEcx CEO. “Customers in our markets of Hospitality, Restaurant, Retail and Sports and Entertainment need Journey Analytics that span all customer touchpoints, digital and physical. Our ability to see these journey’s and score engagement is enabling our customers to deliver meaningful ‘Wow’ moments to a highly curated groups of customers in real-time in a way that both improves relationships and drives revenue.”
Connecting Digital Activities to Physical Venues…in Real-time
ENGAGEcx connects individuals across physical spaces and digital activity to drive revenues and customer loyalty. Consumer brands with physical venues or stores rarely have visibility to on site customer behavior, causing them to miss revenue opportunities. ENGAGEcx solves this problem in real-time by connecting POS, Ecommerce, CRM, mobile apps and other digital (and largely silo’d) information with on-site (high volume and physically distributed) data collected through sensor-based technologies like Location services, WiFi, Bluetooth, RFID, NFC, etc. With deep emphasis on the on-site behavior, brands finally have a single, real-time view of the consolidated customer journey. The Engagement Score evaluates the relevance of cross-channel customer behavior on every interaction to identify key moments in the journey to engage the right customer. Engaging those with higher scores ensures higher conversions and ultimately revenue.
Those interested in learning about ENGAGEcx and Customer Journey Analytics can download a copy of the report here.
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Gartner “Market Guide for Customer Journey Analytics, 2017” by Jason Daigler, Jim Davies, Brian Manusama, Guneet Bharaj
Located in Atlanta GA, ENGAGEcx is a leader in Connected Customer Engagement and provides an on-demand, cross-channel customer profile that connects online, digital engagement with sensor-based, on-location customer activity. Our unique approach provides real-time access to highly engaged customers via an engagement score and deep behavior analytics that enables our customers to identify and target customers that will drive revenue and improver customer relationships in real-time. Please visit us at www.engage.cx to learn more.