David Trice and IntrepidNow discuss connecting Digital and Physical
ENGAGE.cx is the only technology putting the customer clearly at the center of the business process for consumer-facing brands by connecting both online and offline interactions.
Our world is filled with data. From traditional Nielsen ratings to tracking our behaviors across the web, we are far less than anonymous in today’s digital world. Why then does shopping in a store make us feel like Julia Roberts in the infamous Pretty Woman scene? Engage.cx, is the Atlanta-based software startup that is changing the very relevant (it still accounts for more than 90% of total retail sales) brick-and-mortar retail experience by providing location based data in the moment that is tied to your online behaviors.
Here is a discussion guide for the podcast:
1. “How do you bridge digital and physical?”
2. “A customer-aware, central nervous system…”
3. With ENGAGE.cx, the retail operation can see, when you walk into a retail store, that you just recently went online to the website, or made a phone call to learn more…
4. While more and more people are buying online, still a large majority of people buy from a physical retail outlet…
5. How is ENGAGE.cx empowering both the physical retail teams and the Digital Marketing teams?
6. How do you appropriately attribute credit for the sale? No matter how it started…
7. How can you use digital to create a better in-store experience, and increase in-store purchasing?
8. Why it matters to encourage use of in-store WIFI?
9. How can retailers get better at “omnichannel” — its the buzz word, does it really matter?
10. It’s more than being mobile-optimized. You do have to be meaningful EVERYWHERE, at any time…
11. Identification is the first step… “The INDEX in the sky…”
12. How all of this actually works…
13. How can we leverage a B2C CRM?
14. Really determining “Lifetime customer value?”
15. How do you actually manage all of this customer data for your client?
16. “In-store micro-personalization…” Impacts of beacon-technology… “Micro-geo-fencing…”
ENGAGE.cx is a leading omni-channel, cloud-based attribution and experience platform that helps businesses engage with customers as they move across the growing array of digital platforms and devices. By delivering attribution and and conversion visibility, enabling truly personalized customer experiences, and empowering employees to serve each customer as an individual, ENGAGE.cx is a true partner in driving higher revenue and customer loyalty. Sign up for a free demonstration to see how ENGAGE.cx can revolutionize your business!